The Ginseng Museum Exhibition brings together Asia’s underground wave and New York’s creative heartbeat. Featuring kimj + SEBii, Human Register, Virtual Adam, and IsolYves, most performing outside of China for the first time.
As 2025 comes to a close, this night marks another milestone in the story of the Asian underground movement.
"Before... After" is a New York Fashion Week party curated by Ginseng Museum in collaboration with Huiben Shop, merging underground music and archival fashion within the nightlife space. The event brings together designers, artists, and cultural insiders for a late-night gathering rooted in sound, style, and subculture. Designed as a meeting point between emerging scenes and established creatives, the night highlights the intersection of fashion, music, and contemporary culture.